Northern California Home & Landscape Expo
Join your fellow chapter designers in the Sacramento area as we promote ASID and individual chapter designers throughout this three-day event. Over 30,000 area homeowners are expected to push through the home show gates in search of ideas and resources as they consider remodeling and building projects.
I encourage you to participate in this exciting chapter event. We are aiming to increase our profile in the Sacramento region and are providing a remarkable opportunity for participating designers to increase their individual business visibility in an extremely cost-effective manner. When did you last have a chance to get in front of 30,000 homeowners, each eager for ideas and advice? Join us as we spread the benefits of ASID, as we spread the visibility of our individual design practices. – Gail Diehl, Chapter President
WHY SHOULD YOU PARTICIPATE?
- You’ll have 1-1 consulting time with potential clients
- Your portfolio pictures will be professionaly displayed along booth walls
- Your designer bio will be prepared as a handout to booth visitors
- Your contact information will be included in a handout listing local ASID designers ready and eager to work
- You’ll be contributing to ASID brand awareness and our ASID chapter vitality in the region
These benefits are exclusive to participating designers. Join us for a shift, perhaps even two! Shifts cost $200 and are limited, so contact Jennifer FaGalde at 916-221-8752 or jennifer@fagaldedesign.com to secure your spot today.
DESIGNER SAMPLE SALE
In addition to the 1-1 design consulting, booth visitors will enjoy shopping at our Designer Sample Sale. We are excited to team up with Surya, an international manufacturer of stylish throw pillows and accessories, to stock our Sale area. Show producers tell us that attendees love to shop and take away goodies, and we’ll be ready with colorful, affordable, and special touches for their homes.
WORKSHOP PRESENTATION, ‘TO TREND OR NOT TO TREND?’
We have the prime Saturday noon spot on the main show stage and are thrilled to have Kerrie Kelly, ASID, local design star, author and past ASID chapter president, presenting on behalf of ASID. She’ll be talking about trends in furnishings, finishes, and general design that consumers may, or may not, want to consider. No doubt she’ll give an entertaining and positive presentation that will reflect well on us all.
THE ASID BOOTH
Our ASID chapter booth will be professional, spacious and inviting. We’ll be greeting visitors and potential clients in the center reception area. The design studio on the booth’s left will host the consultations and will be stocked with vendor catalogs, finish samples, paint, fabrics and all the tools you’d expect to find in any one of our offices; the walls of this area will be decorated with participating designer’s portfolio pictures. The enticing Designer Sample Sale area is on the booth’s right.
We are pleased to announce that West Elm is providing many of the furnishings for our booth including shelving, the reception console, and consulting tables and chairs. And we are delighted with Premium Sponsor Kalco for providing the eye-catching chandeliers that will provide that special designer touch to our space. Thank you West Elm and Kalco.
PUBLICITY
Have you ever said, ‘I wish ASID would advertise to our consumers….?’ Say it no more! Beginning with the January print edition of the Sacramento Home Improvement Magazine our chapter will be running this 1/4 page print advertisement to generate awareness for our show activities. The advertisement will also appear in the official home show program handed out to all attendees, and in the week prior to the show will appear in a home show supplement to the Sacramento Bee print edition. We are working hard to place an editorial article showcasing our talents and show activities.
Our message is going to be received by an estimated 65,000 Home Improvement readers and an additional 490,000 Sacramento Bee readers! All of this awareness is in addition to the at-the-show visibility with the 30,000 expected attendees.
SHOW SPONSORS
We are delighted to formally announce our booth sponsors whose generous support makes this effort possible. Our premium sponsors include West Elm, Kalco, Benjamin Moore and Whirlpool. A big thank you to our deluxe sponsors Cosentino and Catania Silks, and we are appreciative also for support from Maxwell Fabrics.
Producing a show like this requires the involvement of many of our design resources in the community and we’d like to call out a special thank you to Pristine Custom Draperies in Elk Grove and Decorators Place in Sacramento. Both of these resources have been supplying products and workroom services to the region for years and are generously donating their expertise and products to our chapter for this effort. Please consider supporting these sponsors and local resources during your future projects!
SO….WHY SHOULD YOU PARTICIPATE?
- You’ll have 1-1 consulting time with potential clients
- Your portfolio pictures will be professionally displayed along booth walls
- Your designer bio will be prepared as a handout to booth visitors
- Your contact information will be included in a handout listing local ASID designers ready and eager to work
- You’ll be contributing to ASID brand awareness and our ASID chapter vitality in the region
Remember, these benefits are exclusive to participating designers. Shifts cost $200 and are limited, some designers have already signed up for two shifts! Contact Jennifer FaGalde at 916-221-8752 or jennifer@fagaldedesign.com to secure your spot today.
